Thought-provoking, laugh-inducing and boldly artistic, the Yolanda Dominguez 'Poses' project is a clever play on the overly staged nature of fashion photography. The interactive performance calls for a group of real, ordinary women to pose in positions often seen in glamor mags in every day settings from the buss top to the supermarket, coffee shop and museum line.
Dominguez excitedly captures the reactions of perplexed spectators, are baffled by the strange street poses, yet do not question them on the pages of a magazine. It is a wonder whether the reactions would change if the posing subjects were high fashion models and not every day women. The performance shoot is a direct criticism of the artificially glamorous world fashion magazines presents, which often incites envy and self-hatred in their readers.
Implications - The artificial and overly edited images in fashion magazines and on film expose consumers to a distorted reality about beauty and body image. This distortion is not lost on many artists, who hope to inspire closed-minded consumers to open their eyes to the realities of this world and the unattainability of these standards through their art.
Key Themes Behind This Trend
- Critiquing Fashion Photography
- Disruptive innovation opportunity: Develop alternative approaches to fashion photography that challenge the overly staged and unrealistic portrayals of beauty.
- Promoting Body Positivity
- Disruptive innovation opportunity: Create platforms and campaigns that celebrate diverse body types and challenge societal beauty standards.
- Engaging Interactive Performances
- Disruptive innovation opportunity: Explore interactive and participatory art projects that invite spectators to question and reflect on societal norms and expectations.
Where This Applies
- Fashion Photography
- Disruptive innovation opportunity: Integrate more authenticity and realism into fashion photography to better connect with consumers and promote self-acceptance.
- Art and Culture
- Disruptive innovation opportunity: Explore ways to use art and culture to challenge societal norms and empower individuals to embrace their uniqueness.
- Body Positive Advocacy
- Disruptive innovation opportunity: Build platforms and initiatives that promote body positivity, inclusivity, and self-love.
