The Daring Wrangler Stunt Campaign Has Stuntmen as Models

By: Peter Vallas - Published: • References: wrangler & thedailystreet
The Wrangler ‘Stunt’ ads were done for the existing We Are Animals campaign that Wrangler did a few years back. The campaign won the Grand Prix at Cannes and several other highly acclaimed awards.

To help promote and showcase its 2011 Spring/Summer collection, Wrangler enlisted the help of Paramount Studios in Los Angeles and four stunt professionals. These daring models jumped through second-story windows, evaded explosions, fell through sheets of glass and even ran through the street on fire.

It may be just another day at the office for these daring stunt professionals, but it’s definitely a shocking new way of showcasing a clothing line. All the epic moments were captured by photographer Cass Bird. You will be able to see this campaign in magazine in Europe for the upcoming spring season. Stats for Deadly Denim Ads Trending: Older & Mild
Traction: 3,244 clicks in 210 w
Interest: 4 minutes
Concept: Wrangler 'Stunt'
Related: 86 examples / 66 photos
Segment: Females, 18-55
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