Hot Wheels is planning on jumping over a tricked-out trophy truck at over 302 feet in the air at this year's Indy 500 in an attempt to break the record for the world's longest car jump. The truck will be driven by an as-of-yet member of Team Hot Wheels, Hot Wheels' new extreme sports team comprised of thrill seekers and adrenaline junkies.
The truck will be launched off of a 100-foot ramp that bears a striking similarity to Hot Wheels' toy tracks. I really like how Hot Wheels is trying to appeal to older audiences with stunts like this, and their recent high ad campaigns. I haven't touched a Hot Wheels car in years, but I am very excited to see if Team Hot Wheels can break the record for the world's longest car jump. Check out the video to get a sneak peek at the people and the science behind this daring jump.
Stats for Extreme Sports Toy Companies
Trending: Older & Mild
Research: 1,635 clicks in 263 w
Interest: 1.3 minutes
Concept: World-s Longest Car Jump
Related: 64 examples / 49 photos
Segment: Males, 12-35
Comparison Set: 23 similar articles, including: street art tech stunts, life-sized car loops, and leading car designers creating toys.
Extreme Sports Toy Companies
More Stats +/-
Life-Sized Car Loops
Street Art Tech Stunts
Leading Car Designers Creating Toys
Giant Kid Billboards