There's always been something alluring about witchcraft and the Wildfox Couture Fall 2010 lookbook channels that energy in order to create a pretty kickass campaign. Not only is there Nicole Fox from the last season of 'America's Next Top Model,' but there's a storyline accompanying the pictures.
In the Wildfox Couture Fall 2010 lookbook there are three girls that all have "very special talents" and are "sick of school and being ignored by boys," so they come together to practice witchcraft. Putting aside the storyline, this campaign is definitely one to not skip.
Stats for Schoolgirl Witchtography
Trending: Older & Buzzing
Research: 57,583 clicks in 315 w
Interest: 4 minutes
Concept: Wildfox Couture Fall 2010
Related: 112 examples / 86 photos
Segment: Females, 18-35
Comparison Set: 41 similar articles, including: fashionista vampires, spring break photo shoots, and barbiefied fashion lines.
Spring Break Photo Shoots
Barbiefied Fashion Lines
'Top Model' Adtography
Possessed Tribal Fashion