This ring surpasses the bling and delivers a natural beauty in jewelry. The Cobalt Water ring is a limited-edition 22-carat yellow gold ring designed by Anish Kapoor, a Turner Prize-winning artist.
The Cobalt Water ring's most prominent feature is its concave reflective centerpiece that gives the illusion of containing a pool of water. The jewelry is evocative of Kapoor's mirrored sculptures for which he is best known.
Implications - Now that the economic downturn has turned upwards a little more, consumers are feeling less anxious about their prosperity and financial well-being. To express this feel of jubilance, this group is looking for symbols that they can flaunt socially. Companies should cater to this desire by offering exclusive luxury niche products and services.
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Concept: Pool-Inspired Jewelry
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Segment: Neutral, 18-55
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