The Vimeo music store lets creators search by keyword to find the mood-appropriate tracks for their videos. Vimeo has created a product that touches a central need that its community of creators have. Additionally, the store has tracks that are filed under the Creative Commons and can be used for free.
Implications - The Internet has broken down many of the traditional barriers that have surrounded the production of art. With this, a new class of DIY digital artists has emerged and is constantly looking for new tools and services. Companies can tap into this demographic by creating services that facilitate the production of their art.