The Unitron Hearing Aid campaign focuses on the fact that one sense often informs another to create a complex matrix of perception that allows a person to be truly aware of his or her surroundings. When one is compromised, such as hearing, others can be as well. In this case, people with an impaired auditory range can be completely clueless, getting in the way of ambulances, being in the sight of predatory beasts and even getting into the crossfire between cops and robbers.
Created by Fortune, an ad agency based in Indonesia, the Unitron Hearing Aid campaign was art directed by Bistok Zulkarnaen with creative direction by Lembu Wiworojati. It reads simply, "Hear More. See More."
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