Next to shoes and jewelry, handbags are a girl’s best friend, and the Tosca Blu Fall/Winter 2010 campaign is shaping up to be a front contender of all the coveted bags of the season.

Model Marta Berzkalna, the new face for the line, looks devilishly sophisticated in the ad campaign. Donning a range of tote bags, clutches and leather bags in different colors and patterns, there’s no doubt there’s something for everyone in the Tosca Blu Fall/Winter 2010 collection.