The Toronto Silent Film Festival is making fantastic use of social media to keep the silent film tradition alive as well as to create a brand new audience.
The Instagram project has spiralled out of the question of how to bring a new generation of moviegoers to the Toronto Silent Film Festival. It looks like they have found the correct answer because TSFF 2013 came up with the brilliant idea of featuring three trailers made out of 90 frames of re-created historic cinema scenes on Instagram. Users can rapidly flip through on their phones to create the flip book animations.
By using old-school filming techniques and incorporating them into modern technology, the company is pursuing to maintain the status of the silent film as a relevant art form and to keep their annual festivals alive.
Stats for Social Media Flip Books
Trending: Older & Mild
Research: 635 clicks in 161 w
Interest: > 3 minutes
Concept: Toronto Silent Film Festival
Related: 75 examples / 58 photos
Segment: Neutral, 12-55
Comparison Set: 28 similar articles, including: social media-fueled motto campaigns, color altering camera lenses, and social media-inspired cameras.
Social Media Flip Books
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