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Topshop and Bionic Yarn Launches Sustainable Jeans

By: Joanne Lam - Published: Dec 29, 2010   Updated: Jul 12 2011 • References: fashion.elle and cocoperez
Taking part in saving the environment, Topshop and Bionic Yarn recently collaborated to create a three-piece sustainable denim collection.

These high quality pieces are guaranteed to withstand even tough falls during the winter, ensuring that you can keep your jeans for a very long time. Featuring bell-bottom jeans and cute denim jackets, this Topshop and Bionic Yarn collaboration is definitely worth a look. See for yourselves in the featured gallery!

Implications - It is imperative that businesses adapt their products and concepts to complement the increasing green lifestyles led by many consumers today. Businesses that transform everyday, commonly used products to embody eco-friendly characteristics will benefit in large ways.