The plate is simple to use. Just slice potatoes, place them in a single layer on the plate, and heat them for three minutes in the microwave. This is a great alternative to eating greasy chips from a bag and allows you to choose your own seasoning. The TopChips Crisper Plate is also dishwasher friendly.
Implications - Consumers are looking for healthy alternatives to the fast food that eat daily. By offering a DIY option such as the TopChips Crisper Plate, the company can show that they care about their target demographic's health through providing the solution to their problem of unhealthy habits such as junk foods.