Bloody Water Gun Fights

Clean the Sky - Positive Eco Trends & Breakthroughs

Photographer Tomas Kauneckas Takes Water Wastage Seriously

— February 12, 2011 — Eco
Tomas Kauneckas is a popular Lithuanian fashion and advertising photographer. His series ‘Don’t Play With Water’ is aimed at making an impact on society's view on water consumption.

His sinister images include a bloody dinner scene and some not so friendly gunfire in the bedroom. His deadly themes and catastrophic exaggerations lend perfectly to the shock value of his photos. Take a look at all of these fantastic Tomas Kauneckas images, as he aims to spark an environmental discussion on water supply.

Trend Themes

  1. Water Conservation Awareness — Disruptive innovation opportunity: Develop technology or campaigns that raise awareness about water conservation and encourage behavior change.
  2. Creative Shock Value Advertising — Disruptive innovation opportunity: Explore controversial or unconventional advertising techniques to grab attention and start important conversations.
  3. Environmental Messaging Through Art — Disruptive innovation opportunity: Combine art and environmental messaging to convey important issues in a visually compelling and thought-provoking way.

Industry Implications

  1. Photography — Disruptive innovation opportunity: Use photography as a powerful medium to raise awareness about social and environmental issues.
  2. Fashion — Disruptive innovation opportunity: Integrate sustainability and water conservation principles into the fashion industry's practices, designs, and messaging.
  3. Advertising — Disruptive innovation opportunity: Find innovative ways to create impactful advertisements that address pressing environmental concerns such as water wastage.
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