The toilet paper wedding dress contest encourages brides to find inspiration in the bathroom. Contestants created elaborate gowns by twisting, threading and taping toilet paper together. The gowns were all in very different styles, some being more intricate than others. Some featured 2-ply petals and leaves while others sported ruffles and roses.
These gowns are great examples of how to look brilliant on a budget. Needless to say, these happy couples won't need to splurge on TP for months to come.
Implications - The recent recession caused budget-conscious consumers to seek more affordable alternatives to luxurious goods. Many adopted DIY practices, crafting their own products out of cheap materials. Companies can appeal to those consumers who have been affected by the recession by manufacturing products constructed from affordable materials.