The Timeter is a clever upcycled invention by PESA. The simple design takes two ordinary tape measures and pairs them to act as a calendar. One side displays the day while the other displays the month.

The Timeter can be hung easily on a wall for easy reading. The distinct bright orange color resembles the colors used in construction sites and is the perfect addition for a carpenter's shop, office or home.

Implications - Consumers are finding inventive ways to upcycle products and their waste, reflecting consumer desire to be environmentally responsible. Corporations may attract new clients by implementing green initiatives into their product lines as well as their services.