Tiger & Dragon by Pale Horse Draws Inspiration from Folklore
Pale Horse first uncovered the tale that would inspire Tiger & Dragon during a visit to Zhangzhou, China, where he witnessed locals pitting the two animals against one another in something akin to cockfights.
The Tiger & Dragon illustration, which features a cat locked in combat with a snake, is supposed to symbolically represent the mythic, and I can only assume epic, battles between dragons and tigers. I think the battle between these two creatures is interesting enough without the symbolism. My money's on the king cobra.
Implications - Consumers are attracted to media inspired by folklore because it satiates their desire to return to more traditional values. This desire stems from its familiarity, which consumers use as a coping mechanism for the rapidly changing economic and technological world. Corporations may consider using myth-inspired imagery in their wares.Stats for Mythical Match-Up Tales Trending: Older & Chilly
Traction: 1,846 clicks in 179 w
Interest: 4 minutes Concept: Tiger Dragon
Related: 79 examples / 61 photos
Segment: Females, 18-35 Comparison Set: 29 similar articles, including: tattooed temptress shoots, dazzling disney tattoo designs, and zombie pumps.