American sportswear clothing line Gant Rugger has released its latest promotional short film for its forthcoming Fall 2011 line-up entitled "The New Haven Math Club." The film seeks to improve and impress consumers with a detailed style guide for them to abide by when wearing Gant Rugger's clothing.
The video is done under the guise of a 1950s instructional behavioral video and showcases the New Haven Math Club -- a group of young collegiate men in Gant Rugger clothing -- providing customers with tips on the proper way to button and style their clothing, while also highlighting different parts of the Gant Rugger Fall 2011 line-up.
The collegiate, Ivy League-inspired instructional video is a hilarious and informative way for Gant Rugger to inform and enlighten consumers about its brand. Check out the video for a laugh and look through our gallery to see different looks from the Gant Rugger Fall 2011 collection.
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Concept: The New Haven Math Club
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Segment: Males, 18-55
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