The GANT Rugger New Haven Math Club Keeps You Stylish & Studly

By: Jordan Sowunmi - Published: May 16, 2011 • References: gant & hypebeast
American sportswear clothing line Gant Rugger has released its latest promotional short film for its forthcoming Fall 2011 line-up entitled "The New Haven Math Club." The film seeks to improve and impress consumers with a detailed style guide for them to abide by when wearing Gant Rugger's clothing.

The video is done under the guise of a 1950s instructional behavioral video and showcases the New Haven Math Club -- a group of young collegiate men in Gant Rugger clothing -- providing customers with tips on the proper way to button and style their clothing, while also highlighting different parts of the Gant Rugger Fall 2011 line-up.

The collegiate, Ivy League-inspired instructional video is a hilarious and informative way for Gant Rugger to inform and enlighten consumers about its brand. Check out the video for a laugh and look through our gallery to see different looks from the Gant Rugger Fall 2011 collection. Stats for Ivy League Style Guides Trending: Older & Mild
Research: 3,941 clicks in 262 w
Interest: 4 minutes
Concept: The New Haven Math Club
Related: 117 examples / 90 photos
Segment: Males, 18-55
Comparison Set: 43 similar articles, including: burly bearded models, uber-preppy fashion, and retro biking shirts.