The GANT Rugger New Haven Math Club Keeps You Stylish & Studly

By: Jordan Sowunmi - Published: May 16, 2011 • References: gant and hypebeast
American sportswear clothing line Gant Rugger has released its latest promotional short film for its forthcoming Fall 2011 line-up entitled "The New Haven Math Club." The film seeks to improve and impress consumers with a detailed style guide for them to abide by when wearing Gant Rugger's clothing.

The video is done under the guise of a 1950s instructional behavioral video and showcases the New Haven Math Club -- a group of young collegiate men in Gant Rugger clothing -- providing customers with tips on the proper way to button and style their clothing, while also highlighting different parts of the Gant Rugger Fall 2011 line-up.

The collegiate, Ivy League-inspired instructional video is a hilarious and informative way for Gant Rugger to inform and enlighten consumers about its brand. Check out the video for a laugh and look through our gallery to see different looks from the Gant Rugger Fall 2011 collection.