The Jellyfish Theatre will be made from recycled and scrap materials donated by the public and salvaged from building sites. Berlin-based architects Köbberling and Kaltwasser will construct the Jellyfish Theatre and it will take six to eight weeks to complete the eco-friendly project.

The theatre will open as a an exhibition space in July, and in September it will be used as -- you guessed it -- a theatre.

Implications - Many consumers are becoming increasingly worried about the health of the earth, and eco-friendly designs help to alleviate these concerns. Moreover, in purchasing these products, customers also feel a sense of empowerment that they are contributing to a solution to these pressing social issues. Companies should consider how to incorporate eco-friendly elements into their commodities to appeal to these individuals.