'That Awkward Moment' is a funny Tumblr blog that points out awkward moments and sometimes failing moments that are guaranteed to get readers to nod their head in agreement.

That Awkward Moment blog easily proves that you're not alone when it comes to awkward moments. From your brother getting more compliments on his makeup than you to when you make eye contact when eating a banana, That Awkward Moment understands how truly embarrassing life may be, comforting you and proving that there are a lot more worse awkward moments out there.

Implications - Audiences are petrified to be embarrassed. Therefore, by creating a site where people can come together and admit their awkward moments, visitors are positively reinforcing one another.