Moroccanoil's New Texture & Volume Powder Lifts Roots Instantly
Jana Pijak — September 30, 2025 — Fashion
References: ca.moroccanoil & sephora
Moroccanoil's new Texture & Volume Powder is a high-performance non-aerosol dry-styling powder that delivers instant grip and texture while lifting roots.
To use, divide hair into sections, hold the pump 4–6 inches from dry roots, and press gently to disperse, starting with one pump and adding more to build volume as desired. The result is an elevated hair look with natural-looking volume that lasts up to 48 hours.
Formulated with argan oil to nourish strands and a 3D mineral compound that prevents hair from lying flat, Moroccanoil's Texture & Volume Powder creates a thicker-looking, lifted style ideal for straight, wavy, and curly hair, especially fine and medium types. The versatile powder combines professional-grade performance with nourishing care, making it the ultimate solution for long-lasting, flexible volume and touchable texture.
Image Credit: Moroccanoil
To use, divide hair into sections, hold the pump 4–6 inches from dry roots, and press gently to disperse, starting with one pump and adding more to build volume as desired. The result is an elevated hair look with natural-looking volume that lasts up to 48 hours.
Formulated with argan oil to nourish strands and a 3D mineral compound that prevents hair from lying flat, Moroccanoil's Texture & Volume Powder creates a thicker-looking, lifted style ideal for straight, wavy, and curly hair, especially fine and medium types. The versatile powder combines professional-grade performance with nourishing care, making it the ultimate solution for long-lasting, flexible volume and touchable texture.
Image Credit: Moroccanoil
Trend Themes
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Non-aerosol Styling Products — This trend highlights a shift towards eco-friendly packaging solutions in hair care, minimizing environmental impact through innovative product delivery systems.
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Long-lasting Hair Volume — A focus on prolonged hair volume indicates consumer demand for solutions that maintain style integrity without frequent reapplication, paving the way for advanced formulations.
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Argan Oil in Hair Care — The incorporation of argan oil in styling products showcases a blend of nourishment and performance, emphasizing the growing trend of multifunctional beauty products.
Industry Implications
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Eco-friendly Beauty Products — This industry sees a surge in demand as consumers and manufacturers alike prioritize sustainable and environmentally-conscious product choices.
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Professional-grade Hair Care — An industry spotlight on salon-quality products for home use demonstrates growing consumer interest in high-performance, professional-inspired beauty routines.
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Natural Ingredients in Cosmetics — With increasing awareness of ingredient safety, the use of natural components like argan oil in beauty products is setting a new standard for the industry.
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