Deranged Abstract Art
Regardless of the words used to place Summer Wheat's work into a genre, it is confounding, gripping, and distinctive. By eschewing the conventions associated with traditional abstract art, Summer Wheat has done something many artists spend their whole lives trying to do: create a unique and distinguishable aesthetic. "My paintings are full of messy human content: dorkiness, disappointment, humor and loss," she said. "They are impersonations in which the emotional content overwhelms the physical. Fascinated by vulnerability, I exalt in the incomplete."
Well, let's exalt too. Look through Summer Wheat's selected portfolio to see what the hype is about.
Implications - One of the most effective ways a brand can differentiate itself from the masses is by featuring advertising that is immediately distinguishable because of surrealist or abstract imagery. Once the brand trains consumers to expect its ads to be outlandish, radical, or unconventional, the brand embeds an image of unpredictability and wild creativity in consumers.