Superstar

Sugar Cafe Packaging Stirs Up a Sweet Stylus Emblem

By: Amelia Roblin - Published: • References: seamlesscreative and thedieline
Delectable graphic design has won my heart again, in the form of the new Sugar Cafe packaging. Drafted by Seamless Creative, this New York City sweets shop's image is as delicious to the eyes as its confections are to the taste buds.

The classic logo was hand written to emphasize the brand's artisan abilities and looks much like a chocolate-drizzled script. Keeping it simple with brown paper bags and boxes, Sugar Cafe packaging achieves a mouth-watering minimalism that will not compete with the treats within.