The new State Farm app is progressive in how it helps the insurance company reposition its relationship with its customers. The app provides a score for each journey and tips on how the insured driver can improve his or her road skills.
In creating the Sate Farm app, the insurance company tried to tackle three of the most dangerous driving maneuvers: hard acceleration, hard deceleration and hard swerves. The ingenuity of the State Farm app is that it successfully takes into account the interests of the insurance company and the driver. For the former, safer drivers means that State Farm has to pay out less claims; for the latter, it means safer roads and lower premiums. This is definitely an app worth checking out.
Stats for Interactive Driver Assessments
Trending: Older & Chilly
Research: 482 clicks in 262 w
Interest: 1.9 minutes
Concept: State Farm App
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Segment: Males, 18-55+
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