Inviting Bloggers to Boost Exposure Edit
Sony Foam City

We’ve seen a number of bigger names embrace the power of the blogosphere, from General Motors to Chanel.

Now Sony is testing the influential powers of the blogging world with the release of Sony Foam City, a TV spot which shows Miami being transformed into a huge swamp of bubbles. They used the world’s largest foam machine for the shoot, producing two million litres of foam a minute.

Sony invited 200 guests, including bloggers, to attend the shoot for the new ad, each person armed with a complimentary Sony camera to document the ‘making of’ process. Their hope is that the new marketing approach for the Sony Handycam and Cybershot will launch the ads to a viral state.

Bigger companies like Sony are releasing that by putting the ads into the hands of customers, especially “leaked” commercials, they can save thousands, if not millions, on their advertising budgets.

Just look at Sony’s Bravia commercials. Before they released Paint (buildings being splattered in multi colours) and Play Doh (colourful bunnies invading Manhattan) bloggers had already snapped up images way before the release date.

Updated: Sony Bravia Commercial - An Explosion of Paint (VIDEO)

Originally posted Oct 17, this update includes the must-watch video of the commercial. The new Sony Bravia Adspot features an explosion of paint - and it’s real.  The Bravia Advert also has its own website which describes, “Our latest TV ad - featuring massive paint explosions - took 10 days and 25… [More]

Sony’s Viral Bravia Ad - Rolling Stones Boost Hi-Def Sales (VIDEO)

Trend Hunter covered Sony’s Explosion of Paint Commercial for the hi-def Bravia TV last October. Now a year later, we bring you their latest viral marketing campaign. “They’re the ones behind the ad with all the superballs bouncing down San Francisco’s hills,” MTV news reminds. “Their latest comme… [More]

Threads of Color - Another Viral Sony Bravia Ad (VIDEO)

Another Sony Bravia ad has gone viral! The new Bravia TV commercial from Y&R Asia, Singapore is another explosion of colour and utilizes the slogan, “Live colour creation.” The ad starts off with an image of an Egyptian pyramid in a dusty desert. A blast of contrast quickly follows as spools of red … [More]