Soft Drinks For the Undecided

By: Juan Carlos Bonilla - Published: Jun 7, 2007   Updated: Apr 14 2011 • References: & springwise
Too bored to choose something to drink? Suprise flavored pop is the solution.

Implications - This idea comes from Singapore beverage company 'Out of the Box.' The company released two complementary brands named 'Anything' and 'Whatever,' with the former being carbonated and the latter non-carbonated. The 'Anything' drink comes in six flavors that include Cola with Lemon, Apple, Fizz Up, Cloudy Lemon and Root Beer. 'Whatever' comes with flavors such as Ice Lemon Tea, Peach Tea, Jasmine Green Tea, White Grape Tea, Apple Tea, or Chrysanthemum Tea.

Choose from one of two can designs and the flavor will always be a surprise. The concept is a great idea and could easily be applied to other industries. Stats for Suprise Flavored Pop Trending: Older & Warm
Research: 6,810 clicks in 467 w
Interest: 4 minutes
Concept: Suprise Flavored Pop
Related: 57 examples / 44 photos
Segment: Neutral, 12-35
Comparison Set: 21 similar articles, including: inclusive video calling apps, customized ergonomic office chairs, and earthy ice desserts.