Soft Drinks For the Undecided
Implications - This idea comes from Singapore beverage company 'Out of the Box.' The company released two complementary brands named 'Anything' and 'Whatever,' with the former being carbonated and the latter non-carbonated. The 'Anything' drink comes in six flavors that include Cola with Lemon, Apple, Fizz Up, Cloudy Lemon and Root Beer. 'Whatever' comes with flavors such as Ice Lemon Tea, Peach Tea, Jasmine Green Tea, White Grape Tea, Apple Tea, or Chrysanthemum Tea. Choose from one of two can designs and the flavor will always be a surprise. The concept is a great idea and could easily be applied to other industries.