The 'smallgroup' design Kickstarter project is a really interesting one that laser cuts a message into cards. This specific project is geared towards the 'thank you' card. Sometimes the best way to say thanks to someone else is with a card with a laser cut message.
The smallgroup project has been successful enough to reach its funding target on Kickstarter. I will be really interested to see future projects from the smallgroup design collective. This is one of those gifts that would be great for just about anyone.
Implications - Youth consumers are attracted to innovative design concepts that are quirky and original. Designs like these express the uniqueness of this demographic. Companies should consider how to offer one-off creations that reflect the originality of this consumer base.
Stats for Laser-Cut Greeting Cards
Trending: Older & Mild
Research: 5,531 clicks in 249 w
Interest: 3.6 minutes
Concept: Smallgroup Design
Related: 82 examples / 63 photos
Segment: Neutral, 18-35
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