'smallgroup' Design Creates Unique Thank You Notes

By: Christopher DeLuca - Published: • References: smallgroup.co & kickstarter
The 'smallgroup' design Kickstarter project is a really interesting one that laser cuts a message into cards. This specific project is geared towards the 'thank you' card. Sometimes the best way to say thanks to someone else is with a card with a laser cut message.

The smallgroup project has been successful enough to reach its funding target on Kickstarter. I will be really interested to see future projects from the smallgroup design collective. This is one of those gifts that would be great for just about anyone.

Implications - Youth consumers are attracted to innovative design concepts that are quirky and original. Designs like these express the uniqueness of this demographic. Companies should consider how to offer one-off creations that reflect the originality of this consumer base.

Stats for Laser-Cut Greeting Cards Trending: Older & Average
Traction: 4,883 clicks in 162 w
Interest: 4 minutes
Concept: Smallgroup Design
Related: 82 examples / 63 photos
Segment: Neutral, 18-35
Comparison Set: 30 similar articles, including: profane gangster greetings, pop art playing cards, and wise wizard catch-ups.