Although snails are innately slimy creatures, apparently people find them endearing. They can be rather adorable (especially in animation) and they represent a slower way of life. Perhaps that’s why designers, artists and companies have embraced creating sluggish innovations.
With life more hectic than ever before, sometimes you need a reminder to slow down and smell the roses. These sluggish innovations are a subconscious way of conveying this.
SCORE
2.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 57%
Activity 12%
Freshness 8%
