Shinichi Maruyama has taken the simplicity of pure water and turned it into a set of ornate “sculptures” facilitated by slow motion. The still frames resemble crystalline objects and can definitely stand on their own as pieces of art.

Shinichi Maruyama's slow motion water sculptures are beautiful and invoke a sense of peace and serenity. It's great to see something as natural as water enhanced when coupled with current technological capabilities and the talent of someone like Shinichi Maruyama.

Implications - A lot of new art pieces have taken on a minimalist approach. The simplicity of capturing something in its most basic form has helped people realize that being complicated doesn't necessarily bring out the best work. Rather than going for detailed descriptions and images, companies should try the less is more approach so that they can engage a wider audience who can relate to what's being marketed towards them.