Pantech's Flexus 03 is a slider phone concept that just won the iF Design Award for Excellence & Innovation. This phone has trackball and keyboard similar to the Moto PEBL. The company also won an award for the packaging, which includes the phone in an aluminum tube.
Implications - Modern consumers are increasingly on the lookout for products that combine style and sophistication while also being sleek, user-friendly and unobtrusive. By being both lightweight and slim, a personal gadget such as this one would fit equally well within a pocket on a pair of jeans or a suit jacket. By affording consumers the opportunity to comfortably carry their device in both casual and work environments, designs like this are a fantastic success.
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