The Skittles 'Walrus' Ad is Absolutely Bizzare

By: Courtney Scharf - Published: Jul 10, 2012 • References: youtube & creativecriminals
The Skittles 'Walrus' ad is an incredibly bizarre promotion piece by the candy brand.

Featuring an attractive woman making out with a walrus, and subsequently being questioned by her roommate who suspects her walrus boyfriend of cheating, this gives new meaning to "outside of the box." Designed to promote the brand's new line of candies that have mismatched shells and flavors, the idea behind the ad is deceptive appearances, which plays out surprisingly well throughout the clip. Skittles has a reputation for quirky marketing schemes, and this commercial is certainly one that has viral potential. Stats for Absurd Animal Campaigns Trending: Older & Buzzing
Research: 3,878 clicks in 202 w
Interest: > 3 minutes
Concept: Skittles 'Walrus'
Related: 86 examples / 66 photos
Segment: Neutral, 12-55
Comparison Set: 31 similar articles, including: palatable pixelated portraits, iconic candy posters, and interactive touching commercials.