The Skittles 'Walrus' ad is an incredibly bizarre promotion piece by the candy brand.
Featuring an attractive woman making out with a walrus, and subsequently being questioned by her roommate who suspects her walrus boyfriend of cheating, this gives new meaning to "outside of the box." Designed to promote the brand's new line of candies that have mismatched shells and flavors, the idea behind the ad is deceptive appearances, which plays out surprisingly well throughout the clip. Skittles has a reputation for quirky marketing schemes, and this commercial is certainly one that has viral potential.
Stats for Absurd Animal Campaigns
Trending: Older & Buzzing
Research: 3,874 clicks in 198 w
Interest: > 3 minutes
Concept: Skittles 'Walrus'
Related: 86 examples / 66 photos
Segment: Neutral, 12-55
Comparison Set: 31 similar articles, including: palatable pixelated portraits, iconic candy posters, and interactive touching commercials.
Absurd Animal Campaigns
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