Skittles' Summer Splash Flavor Will Be Retailed at Dollar General
Ellen Smith — May 22, 2018 — Lifestyle
References: businesswire & chewboom
Skittles and Dollar General have formed an odd but exciting partnership to ring in the new Skittles Summer Splash flavour, offering consumers a sweet treat at an incredibly affordable price point.
This limited-edition candy combinations features every sweet flavour one might want, including strawberry, blue raspberry, orange, kiwi banana and watermelon. This seasonal treat can be purchased for just 85 cents a bag, making for the perfect snack to bring to one's next park date.
The new tree bag will be sold exclusively through the Dollar General, offering consumers a more accessible means of enjoying their favorite summer treats.
Skittles and Dollar General plan to release the exclusive Skittles Summer Splash flavor in late June 2018.
This limited-edition candy combinations features every sweet flavour one might want, including strawberry, blue raspberry, orange, kiwi banana and watermelon. This seasonal treat can be purchased for just 85 cents a bag, making for the perfect snack to bring to one's next park date.
The new tree bag will be sold exclusively through the Dollar General, offering consumers a more accessible means of enjoying their favorite summer treats.
Skittles and Dollar General plan to release the exclusive Skittles Summer Splash flavor in late June 2018.
Trend Themes
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Affordable Summer Candy — Disruptive innovation opportunity: Create more affordable and accessible candy options for consumers during the summer season.
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Limited-edition Candy Combinations — Disruptive innovation opportunity: Create unique and limited-edition flavor combinations to attract consumers and increase sales during specific periods.
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Exclusive Partnerships — Disruptive innovation opportunity: Form strategic partnerships between brands to offer exclusive products and reach new customer segments.
Industry Implications
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Candy Manufacturing — Disruptive innovation opportunity: Develop innovative manufacturing processes that allow for lower production costs, enabling candy manufacturers to offer more affordable products.
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Discount Retail — Disruptive innovation opportunity: Introduce new discount retail strategies that allow for partnerships with candy brands and exclusive product offerings.
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Seasonal Snack Market — Disruptive innovation opportunity: Identify untapped opportunities within the seasonal snack market and create unique and affordable product offerings for consumers.
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