SKIMS Sleepwear Has Been Released by Kim Kardashian
Ellen Smith — December 26, 2019 — Pop Culture
Lounging like a celebrity has never been easier thanks to the newest release from the Kim Kardashian-design SKIMS sleepwear. The new launch offers consumers a seamless way to look stylish while running errands, or lazing around the house.
The new collection is crafted with high-quality modal jersey and is comprised of pajamas, sleepwear and other intimates. Kardashian's Instagram reveals some of the looks, one of which includes shorts and a tank top with a matching overcoat. This particular piece arrives in a gorgeous blue-gray colorway. Another option includes a long-sleeved button-up shirt with matching long pants. This piece arrives in the same colorway as the previous item.
The additions to the SKIMS line are available online.
Image Credit: Instagram @kimkardashian
The new collection is crafted with high-quality modal jersey and is comprised of pajamas, sleepwear and other intimates. Kardashian's Instagram reveals some of the looks, one of which includes shorts and a tank top with a matching overcoat. This particular piece arrives in a gorgeous blue-gray colorway. Another option includes a long-sleeved button-up shirt with matching long pants. This piece arrives in the same colorway as the previous item.
The additions to the SKIMS line are available online.
Image Credit: Instagram @kimkardashian
Trend Themes
1. Celebrity-designed Sleepwear - Disruptive innovation opportunity: Collaborate with celebrities to create exclusive sleepwear collections that blend comfort and style.
2. High-quality Modal Jersey - Disruptive innovation opportunity: Explore the use of high-quality modal jersey fabric in various industries beyond sleepwear, such as activewear or loungewear.
3. Online Availability - Disruptive innovation opportunity: Develop innovative online platforms or marketplaces that curate and showcase exclusive sleepwear collections from different brands.
Industry Implications
1. Fashion Industry - Disruptive innovation opportunity: Integrate technology and sustainable materials in fashion design, focusing on sleepwear collections that combine luxury and comfort.
2. Online Retail Industry - Disruptive innovation opportunity: Leverage data analytics and AI-powered personalized recommendations to enhance the online shopping experience for sleepwear and intimate wear.
3. Celebrity Collaboration Industry - Disruptive innovation opportunity: Create a platform that connects celebrities and influencers with brands to co-design and promote exclusive sleepwear lines.
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