Sketchy Photo Portraits
The 'Sketchy Miami' series calls for citizens to submit photographs of themselves to the site and allows artists across the city to illustrate them, taking their own artistic interpretations of the work into account. The results are usually a strong blend of comedic, accurate and sharp. The 'Sketchy Miami' illustrations run the gamut from your standard photorealistic recreations to surrealist renditions, each illustration providing an insight into Miami's polyethnic tropical oasis.
I'd just about kill for a Toronto version of this same series, someone get on it quick. In the meantime, enjoy the best 'Sketchy Miami' has to offer.
Implications - One effective way for a company to embed its image in the minds of consumers is by investing in region-targeting marketing. By creating advertising that is specific to a city or a state/province, the company shows that they are willing to invest in a local community. This personal connection between the company and consumers is the emotional relationship each brand tries to create when they create marketing, the local bond is an effective shortcut.