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The Shoebaloo by MVSA Fuses Footwear Shopping with Dancing

By: Jana Pijak - Published: • References: meyer-vanschooten.nl & frameweb
The Shoebaloo by MVSA is a bold retail concept fusing shopping and nightlife. The store and nightclub features reflective and kaleidoscopic spacial elements that are both intriguing and over-the-top.

Located in the Dutch city Maastricht, this luxury shoe and handbag retailer aims to create a memorable experience for its shoppers. Architecture firm Meyer en Van Schooten Architecten strayed from the traditional with their kitschy and ultra-glam interior.

Because of its vast history, the shops building envelope was to remain untouched forcing the architecture team to build an interior that was free-standing and un-attached to the building's original interior walls.

The Shoebaloo by MVSA is the epitome of opulence, proving to provide its visitors with a memorable shopping experience. Stats for Kitschy Nightclub Retailers Trending: Older & Chilly
Traction: 1,481 clicks in 105 w
Interest: 2.3 minutes
Concept: Shoebaloo By MVSA
Related: 96 examples / 74 photos
Segment: Neutral, 18-55+
Comparison Set: 35 similar articles, including: angular stairway stores, luxury urban retreats, and twisting cork coffee shops.