Storybook Cosmetics' 'Secret Garden Brushes' Feature Flowers
Riley von Niessen — February 23, 2018 — Fashion
References: global.ulta & storybookcosmetics
After coming out with its 'What's In a Name Brushes' that took inspiration from 'Romeo and Juliet,' Storybook Cosmetics is back with a new line of online-exclusive applicators, dubbed the 'Secret Garden Brushes.'
The line consists of five different brushes, one for foundation, a flat-top contouring brush, a tapered powder and highlighting brush, a standard powder brush, and a setting and blush brush. All of the brushes are handmade and cruelty-free, as they're made with synthetic bristles that provide an even product distribution.
The Secret Garden Brushes have cream-colored bristles, and handles that feature classic floral designs. Each brush has a slightly different pattern on it, with the blossoms varying in size and color.
Image Credit: Storybook Cosmetics
The line consists of five different brushes, one for foundation, a flat-top contouring brush, a tapered powder and highlighting brush, a standard powder brush, and a setting and blush brush. All of the brushes are handmade and cruelty-free, as they're made with synthetic bristles that provide an even product distribution.
The Secret Garden Brushes have cream-colored bristles, and handles that feature classic floral designs. Each brush has a slightly different pattern on it, with the blossoms varying in size and color.
Image Credit: Storybook Cosmetics
Trend Themes
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Secret Garden-inspired Makeup Brushes — Storybook Cosmetics' 'Secret Garden Brushes' utilize the power of nostalgia to create makeup brushes with a classic floral design.
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Handmade and Cruelty-free Brushes — The use of synthetic bristles for the 'Secret Garden Brushes' allows for an even product distribution while promoting cruelty-free beauty.
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Online-exclusive Applicators — The 'Secret Garden Brushes' being online-exclusive creates a sense of exclusivity and urgency for customers looking for unique and trendy makeup brushes.
Industry Implications
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Beauty and Personal Care — The beauty and personal care industry can benefit from creating trend-driven products that promote nostalgia and uniqueness, like Storybook Cosmetics' 'Secret Garden Brushes'.
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Handmade and Sustainable Products — Storybook Cosmetics' use of synthetic bristles promotes cruelty-free beauty and encourages the trend of handmade, sustainable products.
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E-commerce — Online-exclusive products like the 'Secret Garden Brushes' capitalize on the trend of e-commerce and exclusivity in the beauty industry.
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