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The primary purpose of wrapping up a gift is to maintain a sense of surprise until the decorative envelope has been completely undone. Secrecy Thay packaging picks up where too many jewelry boxes have fallen short, by presenting the precious contents in an unexpected parcel.

Napse Comunicacao of Brazil aimed to create a decorative carton for this brand of accessories that would serve to hold a variety of different ornamental pieces. Even a recipient who recognizes the label will not know if she's being given a necklace, a bracelet or even an engagement ring. This makes it all the more exciting to unfold.

Secrecy Thay packaging can be easily disassembled with careful fingers by detaching the elastic loops and spreading the triangular flaps. It even stores flat so you can keep it in tact and reuse it for another gorgeous gift.