The Screwpop Keychain Pulls its Own Weight

By: Meghan Young - Published: Mar 4, 2010 • References: screwpoptool & uncrate
Although I've never been one to fuss over cool keychains, the Screwpop keychain is definitely not your average one. No cutesy colors or gimmicky references--this keychain is straight-up useful.

Combining four tools in one, the Screwpop keychain will hold its own weight in your pocket, bag or wherever else you keep it. Equipped with a bottle opener, #2 flathead and Phillips screwdrivers, and a 1/4" hex nut driver, the keychain is most likely geared towards men. Stats for Macho Keychain Tools Trending: Older & Mild
Research: 21,431 clicks in 325 w
Interest: 3.1 minutes
Concept: Screwpop Keychain
Related: 72 examples / 55 photos
Segment: Males, 18-35
Comparison Set: 26 similar articles, including: cars as keychains, wee ipod speakers, and compact camera tripods.