Sawa is a new African sneaker company that just put out its Sawa Fall/Winter 2012 lookbook, featuring some of the brand's latest footwear.
The entire Fall/Winter lookbook was shot on location in Ethiopia in an closed abandoned railway station. The vintage feel of the photographs complement the look of the sneakers perfectly. The shoes come in an assortment of grey and blue-based colorings and range from mid-cut to low-cut styles. Each shoe has a retro off-white sole and the Sawa signature stripe down the side of each shoe.
Sawa is based on the idea that the world is always eager to help out Africa in times of need, and they want to be the first to make quality products for Africans.
Key Themes Behind This Trend
- Vintage-inspired Footwear
- The Sawa Fall/Winter 2012 Lookbook showcases vintage-inspired footwear that can provide opportunities for design and manufacturing innovation.
- Location-based Marketing
- The use of an abandoned railway station as a backdrop for the Sawa Fall/Winter 2012 Lookbook presents an opportunity for location-based marketing campaigns that tap into nostalgic feelings and promote eco-friendliness.
- Social Responsibility in Fashion
- Sawa's focus on making quality products for Africa highlights the growing importance of social responsibility in the fashion industry, presenting an opportunity for innovative business models that prioritize ethical production practices.
Where This Applies
- Fashion Retail
- Fashion retailers can leverage the vintage-inspired aesthetic of Sawa's footwear and explore opportunities to partner with ethical suppliers that prioritize social responsibility.
- Manufacturing
- Footwear manufacturers can explore innovative practices that prioritize eco-friendliness and sustainability in their manufacturing processes to align with Sawa's focus on quality products for Africans.
- Tourism
- The use of abandoned locations as backdrops for marketing campaigns presents an opportunity for the tourism industry to offer unique experiences that tie nostalgia with adventure and environmental preservation.
