Muslim businesswoman Samina Akhter has recently launched a range of animal- and alcohol-free makeup products. The line was made in accordance with Islamic law, its products are derived from plant extracts and minerals.
Samina Akhter runs her business from her home in Burmingham and has over 500 customers from around the globe. Her cosmetics come from Australia and are certified by the independent Halal Certification Authority Australia.
Implications - Youth consumers are displaying an increased sensitivity towards the other creatures of the animal kingdom. This stems from their liberal progressive values and the humanization of animals in popular culture. Companies ought to distance themselves from any maltreatment of animals in order to align themselves with the values of this demographic.
What Makes This Trend Stand Out
- Halal-certified Beauty
- The trend of creating beauty products free from animal-derived ingredients and alcohol is growing, providing opportunities for Halal-certified cosmetics.
- Plant-based Cosmetics
- The trend of using plant extracts and minerals in cosmetic products is on the rise, providing opportunities for companies to create eco-friendly and ethical products.
- Ethical Beauty
- The trend of ethical and cruelty-free beauty products is developing and expanding, providing opportunities to meet the demand of conscious consumers.
Sectors Adopting This
- Cosmetics
- Cosmetics companies can capitalize on the growing demand for Halal-certified, plant-based, and ethical beauty products.
- Halal Certification
- There are opportunities for companies that specialize in Halal certification to expand their services to the cosmetics industry.
- Plant Extracts and Minerals
- Companies that produce plant extracts and minerals can benefit from the growing demand for eco-friendly and ethical cosmetics.
