The Saatchi and Saatchi Israel office marketed the campaign for ‘Shikun & Binui Solaria’ and promoted its strong environmental message. You could call it an interactive advertisement because when the colorless page is directed at sunlight, vibrant colors and greenery appear to emphasize just how imperative the sun is for living.

A hidden quote also appears under the heading simultaneously as the blue sky, the sun and flowers bloom. The Saatchi and Saatchi Israel office has a simple and effective message and all you have to do is turn the page.