Ron Swanson can be described as a beast of a man, but this Ron Swanster ceramic statue re-imagines the mustachioed man as a literal monster.
The Ron Swanster is the work of Etsy user RedandMain and he's every bit as food obsessed as the director of the Parks and Recreation Department of Pawnee is. Proudly lifting up a burger with a beef patty, a turkey leg and a t-bone steak in his left hand, the Ron Swanster even sports the iconic bouffant hairdo along with Ron's trademark mustache. It may not look entirely like Mr. Swanson, but the spirit is perfectly captured.
Implications - Consumers enjoy envisioning pop icons in different contexts because it reinvigorates their interest in material that may have grown stale. Similarly, corporations may rekindle interest in their wares if they execute a publicity stunt where they utilize their wares in unexpected ways.
Stats for Monsterfied TV Characters
Trending: Older & Chilly
Research: 1,119 clicks in 252 w
Interest: 4 minutes
Concept: Ron Swanster
Related: 85 examples / 65 photos
Segment: Males, 12-35
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