Roger Gastman current series of photos entitled "The Cans" captures the inherent beauty of the primary tool used to create street art: spray paint cans. The three-print series was created to be an accompaniment to Gastman's recently released book "Tools of Criminal Mischief."
Roger Gastman prints are hot off the heels of being featured in MOCA's Art in the Streets exhibit. The series turns cans into an aesthetic object and allows the viewer to escape and imagine the where the cans have been. Great series that will certainly be admired by street art enthusiasts.
Implications - Youth consumers are captivated and drawn to the aesthetic of street art. This stems from a desire to express their individuality. Companies should take this desire into account when creating products or services for this demographic.
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