Ricardo Cavolo’s illustrations utilize a variety of media to achieve their effect, but it appears watercolor and ballpoint pen ink are Cavolo’s favorite tools to use. What’s amazing about these almost childlike doodles is the fact that viewers can see the underlying talent involved in crafting every piece. It’s not surprising that Ricardo Cavolo’s work has been featured on album covers, posters and even book covers.
Implications - Consumers are now gravitating towards more simplistic artwork because it's cognitively engaging while being easily comprehensible. Corporations may consider utilizing minimalist artwork in their advertisements as a way to engage consumers with the company's message.