The Revista Planeta ad campaign serves up some destructive dishes to the dismay of diners everywhere. These print ads are a much-needed dose of reality that demonstrate the harm certain dishes are doing to the planet.
Conceived and executed by Sao Paolo-based ad agency Giovanni + Draft FCB, the Revista Planeta ad campaign presents an array of pictures that relate to planet health issues. For example, duck sauce is presented with a picture of a poor avian creature covered in oil. Another features French mushrooms pictured beside an exploding nuclear cloud. It soon becomes clear that these recipes are not for food, but recipes for disaster. It is a clever campaign that raises awareness about the health of the planet.
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