Creepy Conjured Friendships

A Childhood Activity is Made Frightening in This Shoot by Que Duong

Almost every child goes through a phase in which she plays with an imaginary friend; this is typically considered cute. But in this editorial by photographer Que Duong, an adult imaginary friend is anything but.

More than a little eerie, this shoot is aptly titled 'The Imaginary Friend' and features twin models Kim and Misty Ormiston. While it is unclear who is the "real" person and who is the imaginary friend, the spread is undeniably creepy, with its black and white captures, ominous backdrop -- a deteriorated estate -- and scary-looking makeup by Alexis Williams. (In one capture, one of the models looks definitely more possessed than she does a good friend!)

Styled by Veronica Cheri, this photo series by Que Duong displays a pair of cute wedge Mary-Janes and a short-sleeved shift dress, among other chic pieces.

Adult Imaginary Friends
Opportunities for creating virtual companions or digital assistants that provide companionship and support for individuals.
Eerie Photography
Innovative techniques and editing styles that create unsettling and haunting visual experiences.
Scary Makeup
New products and techniques for achieving creepy and otherworldly makeup looks.

Sectors Adopting This

Fashion
Opportunities to incorporate eerie and spooky elements into fashion designs and accessories.
Photography
Demand for photographers who can create unique and unsettling visual experiences.
Beauty
Market for special effects makeup and products that help achieve scary and haunting looks for individuals.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 55%
Activity 26%
Freshness 8%

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