Jack McCollough and Lazaro Hernandez have taken a business-savvy approach to the Proenza Schouler Pre-Fall 2013 collection.
Garment offerings for the transitional season showcase consumer-friendly characteristics that boast inspiration from the design duo's most recognized creations. Each piece shines with its covetable wearbility, a characteristic that is rare in most runway collections. The looks maintain a perfect balance between street style and artful expressionism without straying form the label's poised aesthetic.
Proenza Schouler's toned down design took on the form of shiny cobalt coats, graphic text prints and structural detailing that will resonate with a larger audience. With its reinvention of classics, this collection's approach to luxury doubles as an intelligent move that accompanies the firm's retail expansion.
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