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The Porsche & BlackBerry P'9981 Model at CES 2012 is Revamped
Senduran Bhakthakumaran — January 17, 2012 — Autos
References: mashable & freshnessmag
The Porsche and Blackberry P'9981 is the result of a team effort that has produced a strikingly sophisticated smartphone from the ashes of BlackBerry's currently burning empire. The German automaker approached BlackBerry for this collaborative effort that has managed to re-instill the professional and classy nature that owners of the BlackBerry were meant to feel.
The luxury phone is a revamped model of the BlackBerry Bold 9900 and it is quite evident that the new stainless steel look is eye-catching. The keypad sports a high-tech, yet still simple look that is mirrored in whole by the straight-edged outline of the phone. It comes of as a clean-cut, organized mobile device that promotes the flair for design exhibited by Porsche and the elegance BlackBerry is known for.
CES 2012 has become home to a flashy effort made by the Porsche and BlackBerry P'9981; a phone that is priced near $2,000 dollars, has been released in the Middle East and U.K. and will be on its way to North America in the near future.
The luxury phone is a revamped model of the BlackBerry Bold 9900 and it is quite evident that the new stainless steel look is eye-catching. The keypad sports a high-tech, yet still simple look that is mirrored in whole by the straight-edged outline of the phone. It comes of as a clean-cut, organized mobile device that promotes the flair for design exhibited by Porsche and the elegance BlackBerry is known for.
CES 2012 has become home to a flashy effort made by the Porsche and BlackBerry P'9981; a phone that is priced near $2,000 dollars, has been released in the Middle East and U.K. and will be on its way to North America in the near future.
Trend Themes
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Luxury Smartphones — The combination of luxury brands to create a sophisticated smartphone provides opportunities to disrupt the premium smartphone market.
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Collaborative Innovation — The success of the Porsche and Blackberry P'9981 showcases the potential for cross-industry collaboration to achieve innovative solutions.
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Innovative Designs — The sleek and unique design of the Porsche and Blackberry P'9981 creates an opportunity for disruptive innovation in smartphone aesthetics.
Industry Implications
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Luxury Goods — By teaming up with technology companies to create premium smartphones, luxury goods brands can disrupt the smartphone market with high-end, exclusive products.
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Technology — The collaboration between luxury and technology brands presents opportunities for the tech industry to expand into higher-end markets.
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Automotive — The success of the Porsche and Blackberry P'9981 shows the potential for automotive companies to enter the smartphone market with their own designs and features.
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