For instance, in the ‘Polish Spiderman Wreaks Havoc’ we see numerous occasions where Polish Spiderman squirts silly string-like substance into the faces of strangers to their great annoyance.
Why is Polish Spiderman doing all of this? Because he can, that’s why! And I’m extremely thankful for him sharing the hilarious results on the Internet.
Implications - Consumers enjoy watching humorous Internet videos because they act as diversions from everyday stresses. Corporations may consider disseminating humorous promotional campaigns over the Internet as the demand for such content is always high in cyberspace.