The photography features a beautiful model who shows off this interesting fashion statement quite perfectly, almost as if it's the most natural piece of clothing ever. Regardless of its bizarre nature, the shoulder cap accessory is quite cool, demonstrating a new feature to strapless gowns. 'Petra' by Andrea Zvadova is for all those that want to try new things.
Implications - One of the fastest ways to raise brand recognition is by investing in marketing that is subtly sexually charged. By eschewing the safe boundaries of every day marketing, and sidestepping the controversy associated with overt sexual marketing, the company shows a commitment to operating outside of the norms of conventional marketing.