The company boasts itself for creating the world's "smallest, lightest interchangeable lens camera." While the camera is loaded with the capacity to take stunning detailed photos, its style is also appealing as it features a sleek, retro-esque design which will surely attract a large number of customers.
Additional features of the Pentax Q include a scratch-resistant, magnesium alloy body and customized settings. The Pentax Q camera will be available for purchase sometime this fall.
Implications - There is a high demand amongst tech-savvy consumers within society for products similar and comparable to those used by professionals. Products that equip consumers with a multitude of options and high-quality features will appeal to those looking for expert functionality. Businesses that can bride the gap between pros and amateurs will benefit immensely.