The Katarzyna Konieczka 'Very Twisted Kingdom' 2010 Collection

By: Katarzyna Konieczka - Published:   Updated: Jun 8 2011 • References: coilhouse.net & kkonieczka.iportfolio.pl
The Katarzyna Konieczka 'Very Twisted Kingdom' 2010 collection takes inspiration from the life and condition of Joseph Merrick -- more commonly known as the Elephant Man. With cues from orthodontic and medical prostheses, this collection -- and one design in particular -- is dark and haunting.

The photos above were shot by Marcin Szpak, with makeup atristry by Aleksandra Przyłuska on model Aleksandra Jastrzębska.

Implications - In an increasingly integrated online society, few other things attract the attention of young consumers more than an ad or product that directly references a cultural meme. Corporations and brands can capitalize on this by featuring ads or campaigns that are related to a subject that dominated the social media palette for any period of time. This shows that the company has a sense of humor and is on the forefront of contemporary consciousness.

Stats for Elephant Man Fashion Trending: Older & Warm
Traction: 17,650 clicks in 209 w
Interest: 4 minutes
Concept: Orthodontic Medical Elephant Man-Inspired Costume From "Very Twisted Kingdom" Collection
Related: 77 examples / 59 photos
Segment: Females, 18-55
Comparison Set: 28 similar articles, including: medical brace couture, fashionable prosthetics, and 16 freaky fashion finds.